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Websites for real estate agencies and developers: what drives viewings

Portals bring visitors, but not your brand or your data. A well-built agency website captures prospects directly. Here is what it needs.

The Web Dimensions teamPublished 3 min read

Websites for real estate agencies and developers: what drives viewings

Real estate agencies and developers in Morocco publish listings on portals and social media. That's essential, but those channels keep the relationship and the data. A well-built real estate agency website shows all your properties under your brand, captures prospects directly and ranks on Google.

Listings, the heart of the site

  • Large, quality photos, a floor plan if available, a video tour.
  • Key facts at the top: price, size, rooms, area, floor, availability.
  • Useful description: orientation, amenities, nearby schools, transport, shops.
  • A viewing request button and a WhatsApp button with a pre-filled message quoting the property reference.
  • Similar properties to keep the visitor browsing.

Simple, fast filters: buy or rent, city, area, property type, budget, rooms. On mobile, search must fit one screen. Results should be shareable (one URL per search).

For developers: the project page

  • Project overview, location and site plan.
  • Available unit types with sizes and plans.
  • Construction progress (dated photos).
  • Sales-office appointment booking.
  • Arabic and, depending on buyers, a diaspora-friendly version. See bilingual French-Arabic websites.

Capture and follow up

  • Short forms (name, phone, criteria).
  • "New properties matching your criteria" alerts.
  • All enquiries in a CRM, with property reference and source.
  • Instant WhatsApp replies, possibly by an AI real estate agent.

Local real estate SEO

  • One page per city and area you cover, with genuinely useful content.
  • A complete Google Business Profile. See ranking on Google Maps.
  • Structured data for the agency and listings.
  • Indexable listings with clear titles ("3-bedroom flat for sale, Maârif, Casablanca").
  • Sold properties removed or clearly marked.

We build your property website

We design websites for agencies and developers: listings, search, viewing requests connected to your CRM, an Arabic version and local SEO. Tell us about your agency.

Frequently asked questions

Is an agency website useful if I already post on portals?

Yes. Portals bring visibility; your site brings your brand, your data and direct prospects without depending on a platform.

How do I keep listings up to date?

With a simple admin interface, or by connecting the site to your property management software to avoid double entry.

Do I need an Arabic version?

If part of your clientele searches in Arabic, yes. It can start with the main pages and flagship listings.

How do I show up on Google for my area?

With one useful page per area, a complete Google Business Profile and well-titled, up-to-date listings.

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