Generative Engine Optimization (GEO): How to Show Up in ChatGPT and Google AI Overviews

A growing share of searches no longer ends on a list of links: Google shows AI Overviews, and many people ask ChatGPT, Gemini or Perplexity directly. Generative Engine Optimization (GEO) means making your business and content easy for these tools to understand, verify and cite.

Does GEO replace SEO?

No, it extends it. AI engines lean heavily on pages that already rank well and on sources they consider reliable. Good SEO is still the foundation: a fast site, well-structured pages, useful content. GEO adds extra care for clarity, proof and a consistent online presence.

What AI engines look for

• Direct answers: a paragraph that answers a question clearly, without detours.
• Verifiable facts: precise information, cited sources, an identified author.
• A clear entity: who you are, where you are and what you do, stated the same way everywhere online.
• External mentions: directories, media, partners and reviews that confirm you exist and know your field.

Concrete steps

1. Structure pages as questions and answers

For each service, answer the questions customers ask: price, timing, differences between options, process. Lead with the short answer, then the detail. A well-written FAQ on every service page is a great start.

2. Add structured data

Schema.org markup (Organization, Service, FAQPage, Article, LocalBusiness) helps engines understand exactly what your pages contain and who your business is.

3. Keep your business profile and mentions consistent

Name, address, phone and description should match across your site, Google Business Profile, social profiles and directories. See our guide to local SEO on Google Maps.

4. Show real expertise

Signed articles, case studies and explanations of your method are more likely to be picked up than generic copy.

5. Let crawlers in

Check that robots.txt doesn't block the crawlers you want, and that important content is readable without complex JavaScript.

Measuring AI visibility

Measurement tools are still young. Track traffic from AI assistants in your analytics referrals, watch impressions in Search Console, and re-test your key questions regularly.

How we help

Our SEO & Google Ads service now includes optimisation for AI engines: content structure, structured data and a consistent online presence. Let's talk about your visibility.